Comments on: Creating Your Own Market http://adiirockstar.com/2009/10/creating-your-own-market/ Creator of Rockstar Awesomeness Tue, 09 Mar 2010 22:27:55 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: Allan http://adiirockstar.com/2009/10/creating-your-own-market/comment-page-1/#comment-2258 Allan Fri, 30 Oct 2009 11:59:53 +0000 http://adiirockstar.com/?p=359#comment-2258 I agree with Josh in one respect, that if you do great work @ a great price, then word of mouth and referrals are a great way to convert business. This has worked for our company for many years. Probably 75% of our clients are referrals. The issue is that that OUR OWN CLIENTS don't know what we do! We do offer a wide selection of services but (as Adii says) if they don't have the information, then they won't spend their money with you/us. It's not that we "forget" to market ourselves, its that often times, we are focused on projects and billing. If we can't deliver, there's nothing to market. We need to hire our own "Adii" that focuses on marketing and building business relationships AND can do the (technical) work, but that's hard to find. I agree with Josh in one respect, that if you do great work @ a great price, then word of mouth and referrals are a great way to convert business. This has worked for our company for many years. Probably 75% of our clients are referrals. The issue is that that OUR OWN CLIENTS don’t know what we do! We do offer a wide selection of services but (as Adii says) if they don’t have the information, then they won’t spend their money with you/us. It’s not that we “forget” to market ourselves, its that often times, we are focused on projects and billing. If we can’t deliver, there’s nothing to market. We need to hire our own “Adii” that focuses on marketing and building business relationships AND can do the (technical) work, but that’s hard to find.

]]> By: Adii Rockstar http://adiirockstar.com/2009/10/creating-your-own-market/comment-page-1/#comment-2241 Adii Rockstar Fri, 30 Oct 2009 04:54:46 +0000 http://adiirockstar.com/?p=359#comment-2241 Hehe, thanks Josh. I totally agree about great products at a great price. The biggest problem with that though is that most business owners seem to forget that they still need to actually market their awesome products at the very valuable price. If people don't have that information, they won't spend their money with you. Hehe, thanks Josh.

I totally agree about great products at a great price. The biggest problem with that though is that most business owners seem to forget that they still need to actually market their awesome products at the very valuable price. If people don’t have that information, they won’t spend their money with you.

]]> By: Josh http://adiirockstar.com/2009/10/creating-your-own-market/comment-page-1/#comment-2143 Josh Thu, 29 Oct 2009 14:37:11 +0000 http://adiirockstar.com/?p=359#comment-2143 I tend to think of marketing the same way Google looks at page ranking (kind of). If you have relevant products that work well and you offer it at a great price (definition of value) then your work is your best marketing tool. So, I guess what I'm saying is, I wouldn't do it any different than you guys. I tend to think of marketing the same way Google looks at page ranking (kind of). If you have relevant products that work well and you offer it at a great price (definition of value) then your work is your best marketing tool. So, I guess what I’m saying is, I wouldn’t do it any different than you guys.

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