This is where I share my ideas, inspiration & thoughts. Generally though I'm just the Creator of Rockstar Awesomeness and this tumblog is further proof of that.
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If you build a simpler, more affordable alternative to what’s out there already, you can bring new people into the fold. You don’t have to grab a piece of someone else’s pie — just bake a new one.
As I’ve been building WooThemes with Magnus & Mark, we’ve often considered the type of market & customers we’re selling our themes to and tried to figure out exactly how to define that and how that then influences the products we’re pitching to them. Not such an easy task of course…
I would however like to think – and in my opinion that’s what Matt Linderman is getting to – that we’ve dictated a bit in terms of marketing awesomeness within our products. That way the marketing machine is at least finding the customers that are not sure what they want or how they want to use it. It also still remains that it’s slightly harder to market to the experts at the top-end of the market, but in my mind those are in the minority anyway.
I tend to think of marketing the same way Google looks at page ranking (kind of). If you have relevant products that work well and you offer it at a great price (definition of value) then your work is your best marketing tool. So, I guess what I’m saying is, I wouldn’t do it any different than you guys.
Hehe, thanks Josh.
I totally agree about great products at a great price. The biggest problem with that though is that most business owners seem to forget that they still need to actually market their awesome products at the very valuable price. If people don’t have that information, they won’t spend their money with you.
I agree with Josh in one respect, that if you do great work @ a great price, then word of mouth and referrals are a great way to convert business. This has worked for our company for many years. Probably 75% of our clients are referrals. The issue is that that OUR OWN CLIENTS don’t know what we do! We do offer a wide selection of services but (as Adii says) if they don’t have the information, then they won’t spend their money with you/us. It’s not that we “forget” to market ourselves, its that often times, we are focused on projects and billing. If we can’t deliver, there’s nothing to market. We need to hire our own “Adii” that focuses on marketing and building business relationships AND can do the (technical) work, but that’s hard to find.