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	<title>Comments on: Marketing Substance</title>
	<atom:link href="http://adiirockstar.com/2009/07/marketing-substance/feed/" rel="self" type="application/rss+xml" />
	<link>http://adiirockstar.com/2009/07/marketing-substance/</link>
	<description>Creator of Rockstar Awesomeness</description>
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		<title>By: sdfsdfss</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-9627</link>
		<dc:creator>sdfsdfss</dc:creator>
		<pubDate>Fri, 27 Nov 2009 07:04:07 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-9627</guid>
		<description>hey,find &lt;a href=&quot;http://www.powerlevelings.com&quot; rel=&quot;nofollow&quot;&gt;wow power leveling&lt;/a&gt; click here</description>
		<content:encoded><![CDATA[<p>hey,find <a href="http://www.powerlevelings.com" rel="nofollow">wow power leveling</a> click here</p>
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		<title>By: DT</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1058</link>
		<dc:creator>DT</dc:creator>
		<pubDate>Mon, 05 Oct 2009 21:24:34 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1058</guid>
		<description>That&#039;s my feeling as well. Basically - without WooThemes, people just wouldn&#039;t believe what I had to say, because a lot of what I say on here is very opinionated.</description>
		<content:encoded><![CDATA[<p>That&#8217;s my feeling as well. Basically &#8211; without WooThemes, people just wouldn&#8217;t believe what I had to say, because a lot of what I say on here is very opinionated.</p>
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		<title>By: Brian</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1055</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Fri, 24 Jul 2009 15:25:15 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1055</guid>
		<description>Big fan of all your blogging / video content, including the non-woo related stuff.  Funny, I actually found and became interested in your blog through your @adii twitter presence before realizing you were one of the guys behind WooThemes (which I had also heard of before).

How about a blog post about online advertising strategy?  Which channels work best for woo?  ideas on ROI?</description>
		<content:encoded><![CDATA[<p>Big fan of all your blogging / video content, including the non-woo related stuff.  Funny, I actually found and became interested in your blog through your @adii twitter presence before realizing you were one of the guys behind WooThemes (which I had also heard of before).</p>
<p>How about a blog post about online advertising strategy?  Which channels work best for woo?  ideas on ROI?</p>
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		<title>By: pali madra</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1050</link>
		<dc:creator>pali madra</dc:creator>
		<pubDate>Mon, 13 Jul 2009 17:53:37 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1050</guid>
		<description>I think it is your achievements that attracts people to follow you. You are the leader and people want to emulate you or learn from you.

Richard I think you have to be opinionated otherwise people would not follow you because people like to follow leaders and not those who ride on two boats.</description>
		<content:encoded><![CDATA[<p>I think it is your achievements that attracts people to follow you. You are the leader and people want to emulate you or learn from you.</p>
<p>Richard I think you have to be opinionated otherwise people would not follow you because people like to follow leaders and not those who ride on two boats.</p>
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		<title>By: Richard</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1054</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Tue, 07 Jul 2009 09:47:46 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1054</guid>
		<description>P.S You say a lot of what you say is opinionated. True. You always have been opinionated. You even fought with Small Potatoe!  But you know what they say: people are interested in those who spark interest, reaction, provocation. What&#039;s better: being opinionated or boring? Rhetorical question.</description>
		<content:encoded><![CDATA[<p>P.S You say a lot of what you say is opinionated. True. You always have been opinionated. You even fought with Small Potatoe!  But you know what they say: people are interested in those who spark interest, reaction, provocation. What&#8217;s better: being opinionated or boring? Rhetorical question.</p>
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		<title>By: Richard</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1053</link>
		<dc:creator>Richard</dc:creator>
		<pubDate>Tue, 07 Jul 2009 09:43:14 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1053</guid>
		<description>I follow what you&#039;re doing because I&#039;ve followed your work since your first theme release, and it just keeps on getting better.</description>
		<content:encoded><![CDATA[<p>I follow what you&#8217;re doing because I&#8217;ve followed your work since your first theme release, and it just keeps on getting better.</p>
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		<title>By: Adii Rockstar</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-/#comment-1057</link>
		<dc:creator>Adii Rockstar</dc:creator>
		<pubDate>Mon, 06 Jul 2009 20:08:51 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1057</guid>
		<description>Good point. And that&#039;s why this is an experiment... :) Would however love to hear your thoughts. E-mail perhaps!? :)</description>
		<content:encoded><![CDATA[<p>Good point. And that&#8217;s why this is an experiment&#8230; <img src='http://hwcdn.net/k6w2a6d7/cds/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Would however love to hear your thoughts. E-mail perhaps!? <img src='http://hwcdn.net/k6w2a6d7/cds/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: JohnONolan</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1056</link>
		<dc:creator>JohnONolan</dc:creator>
		<pubDate>Mon, 06 Jul 2009 17:25:05 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1056</guid>
		<description>Adii, I have a fairly well thought-out response for you with regards to where I personally think both your successes and failures lie with regards to marketing substance. But I&#039;m not going to post it because of the character limits you&#039;re imposing.... can&#039;t even finish this very comment without gett</description>
		<content:encoded><![CDATA[<p>Adii, I have a fairly well thought-out response for you with regards to where I personally think both your successes and failures lie with regards to marketing substance. But I&#8217;m not going to post it because of the character limits you&#8217;re imposing&#8230;. can&#8217;t even finish this very comment without gett</p>
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		<title>By: Motheo Moleko</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-/#comment-1052</link>
		<dc:creator>Motheo Moleko</dc:creator>
		<pubDate>Mon, 06 Jul 2009 14:08:31 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1052</guid>
		<description>That&#039;s not to say there aren&#039;t any other filters... because there are... but those filters fall under your &quot;inspirational&quot; proviser.  Tangible projects/businesses monopolise your &quot;successful&quot; proviser. And to get to the &quot;inspirational&quot; proviser before the successful one is extremely difficult!</description>
		<content:encoded><![CDATA[<p>That&#8217;s not to say there aren&#8217;t any other filters&#8230; because there are&#8230; but those filters fall under your &#8220;inspirational&#8221; proviser.  Tangible projects/businesses monopolise your &#8220;successful&#8221; proviser. And to get to the &#8220;inspirational&#8221; proviser before the successful one is extremely difficult!</p>
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		<title>By: Motheo Moleko</title>
		<link>http://adiirockstar.com/2009/07/marketing-substance/comment-page-1/#comment-1051</link>
		<dc:creator>Motheo Moleko</dc:creator>
		<pubDate>Mon, 06 Jul 2009 14:05:02 +0000</pubDate>
		<guid isPermaLink="false">http://adii.co.za/?p=253#comment-1051</guid>
		<description>People&#039;s achievements buy them credibility. It&#039;s that simple.

I read your blog because you built Woothemes. That&#039;s it. You may have been brilliant independent of Woo but on the web, with so many voices, people must use some sort of filter... and achievements are the laziest type of filters.</description>
		<content:encoded><![CDATA[<p>People&#8217;s achievements buy them credibility. It&#8217;s that simple.</p>
<p>I read your blog because you built Woothemes. That&#8217;s it. You may have been brilliant independent of Woo but on the web, with so many voices, people must use some sort of filter&#8230; and achievements are the laziest type of filters.</p>
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